Privacy Policy

1. Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

• Make a purchase or place an order
• Register for an account
• Subscribe to our newsletter
• Contact customer support
• Participate in surveys or promotions

This information may include:

• Full name
• Email address
• Mailing address
• Phone number
• Payment information (processed securely through third-party payment processors)
• Order history and preferences

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Device identifiers

We collect this information using cookies, web beacons, and similar tracking technologies.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Order Processing: To process your orders, arrange delivery, and provide customer support
• Account Management: To create and manage your account
• Communication: To send you order confirmations, shipping updates, and respond to your inquiries
• Marketing: To send you promotional emails about new products, special offers, and other information (you can opt-out at any time)
• Website Improvement: To analyze website usage and improve our services
• Fraud Prevention: To detect and prevent fraudulent transactions and protect our business
• Legal Compliance: To comply with legal obligations and enforce our terms and conditions
• Personalization: To personalize your experience and deliver targeted content

3. Disclosure of Your Information

We may share your information with third parties in the following circumstances:

Service Providers

We work with third-party service providers who perform services on our behalf, including:

• Payment processors (e.g., Stripe, PayPal)
• Shipping and fulfillment companies
• Email marketing platforms
• Web hosting providers
• Analytics services (e.g., Google Analytics)

Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (subpoenas, court orders)
• Government requests
• Enforcement of our terms and conditions
• Protection of our rights, property, or safety

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality (e.g., shopping cart)
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

5. Third-Party Websites and Links

Our website may contain links to third-party websites, including social media platforms and affiliate partners. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• SSL encryption for secure data transmission
• Secure payment processing through PCI-DSS compliant providers
• Regular security audits and monitoring
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this privacy policy
• Comply with legal obligations (tax, accounting, legal requirements)
• Resolve disputes and enforce our agreements

When your information is no longer needed, we securely delete or anonymize it.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing emails at any time
• Data Portability: Request transfer of your data to another service
• Restriction: Request restriction of processing in certain circumstances
• Objection: Object to processing of your personal information

To exercise these rights, please contact us using the information provided at the end of this policy.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and the right to opt-out of the sale of personal information (note: we do not sell personal information).

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local data protection authority.

9. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information.

10. Email Marketing and Communications

When you make a purchase or sign up for our newsletter, you may receive:

• Order confirmations and shipping notifications
• Product information and health tips
• Promotional offers and discounts
• Surveys and feedback requests

Unsubscribe: You can opt-out of marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly. Please note that you will still receive transactional emails related to your orders.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our website, you consent to such transfers. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you via email or website notice for significant changes
• Obtain your consent if required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Our website does not currently respond to DNT signals. However, you can control tracking through your browser settings and third-party tools.